The wax melts market size was valued at USD 1.46 billion in 2024 and is expected to be worth USD 1.52 billion in 2025. The market is projected to reach USD 2.12 billion by 2032, recording a CAGR of 4.84% during the forecast period.

Wax melts are pieces of scented wax that are melted to release a powerful scent into the air of residential and commercial spaces. They are used in office spaces, cafes, restaurants, and other public places to improve the overall ambience. Wax melts come in a wide range of sizes, colors, and fragrances to suit diverse preferences of individuals and enhance their overall experience. Moreover, they are longer lasting and more versatile as compared to the conventional candles, which will boost their demand.

The COVID-19 pandemic had an adverse impact on the market due to shutdown of restaurants & hotels and domestic & international boundaries. However, the market rebounded in 2021 as DIY wax melts gained rapid recognition in 2020 and 2021.

Fortune Business Insights™ displays this information in a report titled, "Wax Melts Market, 2025-2032."

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Top Company in the Wax Melts Market:

• The Yankee Candle Company, Inc. (U.S.)
• East Coast Candles Company (U.S.)
• Bramble Bay Collections (Australia)
• Bridgewater Candle Company (U.S.)
• C. JOHNSON & SON, INC. (U.S.)
• Procter & Gamble (U.S.)
• Hampshire Candles (U.K.)
• Shearer Candles (U.K.)
• OLOR (U.K.)
• Kana Creations (India)

Segmentation:

Demand for Paraffin Wax Rises Owing to Its Widespread Use in Commercial Places

Based on product type, the market includes paraffin wax, beeswax, soy wax, and others. The paraffin wax segment is dominating the global market as this type of wax melt is extensively used in several commercial spaces, such as hotels, spas & salons, and restaurants as it can create a pleasant indoor environment.

Enhanced Mood and Energy Levels to Popularize Fresh/Citrus Fragrance Among Customers