The wax melts market size was valued at USD 1.46 billion in 2024 and is expected to be worth USD 1.52 billion in 2025. The market is projected to reach USD 2.12 billion by 2032, recording a CAGR of 4.84% during the forecast period.
Wax melts are scented wax pieces designed to be melted to release an aromatic fragrance into residential and commercial environments. They are popularly used in office spaces, cafes, restaurants, and other public venues to enhance the overall ambiance. Available in a variety of sizes, colors, and fragrances, wax melts cater to diverse customer preferences and help elevate the user experience. Their longer-lasting nature and versatility compared to traditional candles are expected to drive their adoption across various end-use segments.
The COVID-19 pandemic negatively affected the market due to widespread closures of restaurants, hotels, and restrictions on domestic and international movement. However, the market began to recover in 2021, with DIY wax melts gaining substantial traction throughout 2020 and 2021.
Fortune Business Insights™ presents this data in a report titled, "Wax Melts Market, 2025–2032."
Top Companies in the Wax Melts Market
Get Tarriff Impact Analysis for the Wax Melts Market: https://www.fortunebusinessinsights.com/wax-melts-market-112079
Segmentation:
Demand for Paraffin Wax Rises Owing to Its Widespread Use in Commercial Places
Based on product type, the market is segmented into paraffin wax, beeswax, soy wax, and others. The paraffin wax segment currently holds the largest share in the global market. This is primarily because paraffin wax is widely utilized in commercial establishments such as hotels, spas & salons, and restaurants for its ability to foster a pleasant indoor environment.
Enhanced Mood and Energy Levels to Popularize Fresh/Citrus Fragrance Among Customers