The wax melts market size was valued at USD 1.46 billion in 2024 and is expected to be worth USD 1.52 billion in 2025. The market is projected to reach USD 2.12 billion by 2032, recording a CAGR of 4.84% during the forecast period.
Wax melts are fragrant wax pieces that release a strong aroma when heated, enhancing the ambience in both residential and commercial spaces. These products are popularly used in offices, cafes, restaurants, and other public areas to uplift the atmosphere. Available in various sizes, colors, and scents, wax melts cater to diverse consumer preferences and elevate the sensory experience. Compared to traditional candles, wax melts are longer-lasting and more adaptable, contributing to their growing demand.
The COVID-19 pandemic temporarily disrupted the market due to the closure of hotels, restaurants, and international borders. However, the industry began to recover in 2021, as DIY wax melts gained traction during the lockdown periods of 2020 and 2021.
Fortune Business Insights™ presents these findings in a report titled, "Wax Melts Market, 2025-2032."
Tariff Impact Analysis for the Wax Melts Market: https://www.fortunebusinessinsights.com/wax-melts-market-112079
Based on product type, the market is segmented into paraffin wax, beeswax, soy wax, and others. The paraffin wax segment leads the global market due to its extensive use in commercial venues such as hotels, spas, salons, and restaurants, where it helps create a welcoming indoor atmosphere.