The global teeth whitening market size was valued at USD 8.52 billion in 2024. It is projected to grow from USD 8.93 billion in 2025 to USD 12.77 billion by 2032, exhibiting a CAGR of 5.24% during the forecast period.

Teeth whitening procedures are inclusive of products, including strips, rinses, gels, and whitening toothpaste that are sold in pharmacies and other retail stores. The quick advancements in technology of dental care products is set to bolster the demand for teeth whitening products, surging market growth. Moreover, advancements in whitening ingredients and agents have resulted in more effective products.

The Teeth Whitening Market witnessed both positive and negative impact of the COVID-19 pandemic. Due to huge amount of time spent at home, consumers switched to at-home teeth whitening kits, increasing market revenue. For example, the British Dental Association's 2020 report named "Oral Care During Pandemic," reported an increase of around 87% in the sales of at-home kits for dental crowns and fillings in the U.K.

Top Company in the Teeth Whitening Market:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)
• Dabur (India)