The global mystery shopping services market size stood at USD 2,217.62 million in 2024. The market is set to increase from USD 2,314.98 million in 2025 to USD 3,237.20 million by 2032 at a CAGR of 4.91% from 2025 to 2032.
Mystery shopping services involve sending undercover individuals, called secret or mystery shoppers, to various sales locations, including retail stores, hotels, and showrooms. These shoppers mimic regular customers and complete tasks, such as making purchases, filing complaints, and asking questions. This approach enables businesses to evaluate the quality of customer service, gain valuable insights, and ensure employees adhere to company protocols. The integration of advanced technologies by mystery shoppers is driving market growth.
The COVID-19 pandemic posed severe challenges for the market, with widespread lockdowns, business closures, and disrupted supply chains stalling market development. However, recovery began in 2021 as restrictions were lifted, leading to increased retail activity, improved production, and growing customer footfall.
Fortune Business Insights™ shares this information in its report titled “Mystery Shopping Services Market, 2025-2032.”
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Top Company in the Mystery Shopping services Market:
Segments
Rising Emphasis on Enhancing Consumer Shopping Experience Bolsters Retail Segment Growth
By services, the market is divided into banking and finance, retail, hospitality, automotive, and others. The retail segment holds a majority mystery shopping services market share, driven by the efforts of mystery shoppers who offer insights into the consumer’s viewpoint. This approach enables retailers to pinpoint areas for enhancing the shopping experience, assess employee product expertise, evaluate the success of events and promotions, and ultimately boost customer satisfaction.
The In-person Mystery Shopping Segment Commanded the Market as Several Industries Widely Prefer It