The global massage equipment market was valued at USD 25.26 billion in 2024 and is projected to grow from USD 26.76 billion in 2025 to USD 41.18 billion by 2032, registering a CAGR of 6.35% during the forecast period. In 2024, Asia Pacific emerged as the leading region, holding a 30.24% share of the global market.

The market is experiencing strong momentum driven by the growing recognition of massage therapy's benefits in alleviating stress and muscle tension. Popular equipment such as massage chairs, back massagers, massage guns, and foot massagers are in high demand. Innovators like Osim are setting the pace, introducing smart massage chairs with features like precise body targeting, adjustable recline angles, and customizable intensity—showcasing a clear commitment to innovation.

However, the market experienced setbacks during the COVID-19 pandemic, as widespread shutdowns of spas, massage centers, wholesale stores, and supply warehouses disrupted distribution and sales channels.

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Top Company in the Massage Equipment Market:

• Johnson Health Tech (U.S.)
• Beurer (Germany)
• Ogawa World (Malaysia)
• OSIM Technologies (Singapore)
• Luraco Technologies (U.S.)
• Panasonic (Japan)
• RoboTouch (India)
• Casada Healthcare (Germany)
• Family Inada (Japan)
• Osaki (Japan)

Market Segmentation

By Type:

• Massage Chairs lead the market due to rising consumer awareness of the therapeutic benefits of full-body massages in reducing stress and managing pain. This segment secured the highest market share in 2023.

By End-User:

• The Commercial Segment dominated in 2023, driven by the strategic placement of massage equipment in high-traffic public spaces such as airports and malls. This strategy boosts visibility and appeals to both locals and travelers.