The connected toys market size is expected to grow significantly during the forecast period. The increasing demand for smart, interactive, and technology-based play kits and toys from the children population is the key factor driving the connected toys market growth during the forecast period. For instance, according to the Toy Association data, building set sales in the U.S. increased from USD 2.29 billion in 2020 to USD 2.67 billion in 2021.

Fortune Business Insights™ mentioned this in a report titled “Connected Toys Market, 2023-2030.”

Top Company in the Connected Toys Market:

• Mattel Inc. (U.S.)
• The LEGO Group (Denmark)
• Hasbro Inc. (U.S.)
• Sphero Inc. (U.S.)
• PLAYMOBIL (Germany)
• Konami Holdings Corporation (Japan)
• Basic Fun, Inc. (U.S.)
• Sony Corporation (Japan)
• PlayFusion Ltd (U.K.)
• BANDAI NAMCO Entertainment (Japan)
• Wonder Workshop Inc. (U.S.)

Information Source: https://www.fortunebusinessinsights.com/connected-toys-market-107296

Segments-

By technology, the market is segmented into Bluetooth, WLAN, NFC, and others.

By age group, the market is classified into 0-3 years, 3-5 years, 5-12 years, and above 12 years.

By distribution channel, the market is divided into supermarkets & hypermarkets, specialty toy shops, online stores, and others.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East and Africa.