In 2023, the bath and shower products market was estimated to be worth USD 48.83 billion worldwide. The market is anticipated to expand at a compound annual growth rate (CAGR) of 5.74% from USD 51.16 billion in 2024 to USD 79.96 billion by 2032.

From basic scrubbing soaps to innovative bath salts and gels, bath products have developed to maintain personal health and hygiene. Bodily odor concerns are driving up demand for fragranced washroom items, which in turn is driving up demand for aromatherapy.

Read More: https://www.globenewswire.com/en/news-release/2023/07/11/2702317/0/en/Bath-and-Shower-Products-Market-to-Worth-USD-70-88-Billion-by-2030-With-a-5-47-CAGR.html

Top Companies Covered in the Bath and Shower Products Market:

• Unilever (U.K.)
• Colgate Palmolive Co. (U.S.)
• Beiersdorf AG (Germany)
• Henkel AG & Co. KG aA (Germany)
• Natura & Co. Holding S.A. (Brazil)
• Procter & Gamble (U.S.)
• L’Occitane International S.A (Switzerland)
• Lion Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)
• Reckitt Benckiser Group plc (U.K.)

Segmentation:

Bath Soaps to Hold the Maximum Share Owing to Widespread Availability

On the basis of product, bath soaps are cheaper compared to other types; hence this segment drives the market growth. The cheaper price and affordability of these products have made it a preferred choice among several developing nations such as India, Mexico, and various African countries.

Solid Segment to Dominate the Market Owing to the Huge Range of Products

Based on form, the market is divided into solid, liquid, gel, and others. The solid segment includes various products such as bath bombs, bars, salts, and petals. The attract customers and kids, soaps are prepared in various uniquely shaped solid bathing products with cartoon characters in attractive colors are gaining momentum.

Women Segment to Hold the Largest Share Owing to Growing Feminine Hygiene